Not only are millions of women playing casual online games, these women are dedicated playersAdult women are almost twice as likely as men to spend 20 hours per week playing PC games, reports the Consumer Electronics Association (CEA)In fact, a survey conducted by Slingo, a digital interactive entertainment company and thought-leader in the casual games industry, reveals that nearly half of all visitors to the Slingo.com portal play casual games seven days per weekThe majority of respondents admitted to playing several different games in one sitting (71.6%) and to playing a particular game more than five times in a row (61.1%).
What does this mean for advertisers? Casual online game sites are among the stickiest entertainment sites on the WebBy tapping into this highly engaged audience, advertisers can connect with consumers more easily than in other advertising platforms where the message is often tuned out.
There are also a variety of innovative ad formats available in the online games spaceIn addition to rich-media and conventional banner ads, some casual online game sites offer in-game advertising, contest sponsorships, or branded "advergames"These formats further enhance advertiser brand engagement, providing a tangible return-on-investment for advertisers in comparison with traditional media buys.
The take away: A quickly growing, diverse female audience is turning to casual online game sites to connect with like minded people, make new friends and have funAdvertisers and media planners stand to win big by purchasing space in these online game destinations.
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